I fully agree with all these points if the island had better marketing it could strengthen its tourist industry and that would certainly boost the demand for air travel. Its beyond me that an island that has so much to offer and in my opinion far more than Jersey does so little to attract visitors. There is Snaefell, the mountain railway, the electric tram, the steam railways, fantastic seaside towns like Peel and Port Erin the island is steeped in heritage everywhere. Plenty to market. And then the government should be aiming to attract inward strategic investment for business and encouraging more people to locate here.
However it will never achieve any of this with one flight a day to London and the South East! With a little bit of thought and creativity the whole situation could be transformed and there would be room for Easyjet and Heathrow flights making everyone happy. Not difficult really just needs some strategic vision!