I have trawled through most of the posts on this and find myself scratching my head, lots of financial analysis etc but where is the poor old punter in this ? Is this company on the ball, does it know what the customer actually wants ?? Who is its customer ? Would you book a holiday with it or go with another operator?
Seems to me lots of people have elected to go somewhere else, with someone else. What has it got to offer that makes you wake up shouting YES YES YES ? So why not sack the marketing team and refocus the product ? Other companies are doing OK and tourism is certainly growing.... Don't you just hate it when someone forgets to ask the customer what they want ? Or is it just greed and arrogance ??
Airtours started out OK, so where have they gone wrong ? Who lost touch with whom ? and why ??