Indeed. Not wishing to crow at a competitor - nothing would suit me more than for Baby to succeed in CWL and offer a competitor employer in the local area. But. You can rustle up a 737 and a crew in a jiffy these days. If you are making good hard profit at CWL you ain't going to shout STOP - lets move you up to Teeside to open a new route.
You just aren't. Profitable routes need to be tended lovingly. Chop them and reintroduce them at your peril. But then - Sir Michael Bishop does know a wee bit more than me about running airlines so I'll wind my neck in gladly.
On the side issue of loads vs yield. Some fag packet statistics show that EZY made 52m gross off of 26m pax last year. Thats £2 yield before tax - about the profit off two cups of tea or one G&T on board...
The yield is tiny to the turnover - loads mean little.
Cheers
WWW