Bit of thread drift , but I was in industry at the Paris Air Show in the early 80's when the Alpha Jet was in market competition with the Hawk.
The A Jet was on first.. From brakes off until roll out the commentary was a continuous frenzied eulogy.
Minutes later the U.K. Competitiion got airborne
One sentence on take off ......
"British Aerospace " Awk" "
Then silence for the rest of the presentation..