The AW189 offering, and indeed the other ‘new’ contenders do not offer any new technology that aids capability, performance or reliability. It could be argued that ‘Current’ advanced rotor technology was designed for the UTTAS competition in the 70s with airframes keeping abreast of battlefield comms/ew requirements through avionics upgrades.
It could also be argued that, if anything, the design of these ‘contenders’ is in fact a backward step in design - or will Leonardo and Airbus re-design their MRGB to have complete internal oil lines, shielded components etc?