Correct - and for a number of years it was one of only three departure points to KEF in the UK, the others being Heathrow and Glasgow. I flew on Go first time I went. At that time there was an extensive charter operation with the likes of LTU, Air Berlin, Aerolloyd but the UK operators did nothing. It’s only in the last ten years or so that options and competition have ramped up, probably unsustainably.
The risk isn’t people not wanting to go, but Iceland banning us from entering