Re the Pacific Express livery.
I was in Hangar 1 at Gatwick the day they painted the name on the side. As the masking tape was removed an american voice beside me asked what I thought of it. I said "quite striking, but when the cabin door is open you can't see the name. Why don't you move the name further back?"
The gent huffed and walked off.Turned out he was the boss of the airline.
I have noticed this on quite a few airline colour schemes over the years. Flybe 146s come to mind.