This is what happens when you get the work experience kid trying to run the marketing department.
Rex have missed the point entirely and just don’t get that by personally attacking your competitors you’ll get little sympathy.
Sure, there may be some convoluted strategy to drum up brand awareness by constantly attacking the opposition, but it’s not going to bode well for them in the long run.
Trying to digest that wall of text made my head hurt, the target audience Rex are trying for aren’t going to be captured by that (and what’s funny is that under the link to this advertisement on their own Facebook site, Rex customers themselves are querying where their refunds are and why they’re on hold for hours waiting for a response. Although it seems they are deleting a lot of those comments as they appear!)
And for everyone else it doesn’t take much digging to realise that Rex themselves are not only a foreign owned company but have a history of bullying and intimidating their staff and regional Australian communities along with a breathless arrogance over how great they think they are by making money off monopoly routes to piss pot towns and then spitting the dummy when they get competition.
Not to mention the massive and skewed government handouts they manipulated to kick start an expansion into jets.
This whole thing reeks of desperation by a rudderless and sinking ship. No doubt accelerated by the latest lockdown in Melbourne and the realisation that travel will be constrained for a long time yet, whoever thought it a good idea launching a new airline in the midst of the worst aviation crisis in history must be regretting the decision.