PPRuNe Forums - View Single Post - BA still "Too Expensive to Run"5000 jobs to go ???
Old 15th Dec 2003, 13:56
  #19 (permalink)  
BEagle
 
Join Date: May 1999
Location: Quite near 'An aerodrome somewhere in England'
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Attempting to cut pay would certainly cause industrial action - and quite rightly too. But cutting back on the managers, overpaid and useless flesh-pressing suits at the Waterworks is overdue. As is firing the last of the Dirty Tricksters.

Turning to the question of cabin manning, if you run a cheap-as-chips set up like RyanAir or easyJet, with minimum levels of cabin service as a policy, then you probably don't need anything more than the legal minimum number of cabin crew.

But if you're offering a multi-class service, to feed and water all your punters on shortish sectors will be highly labour intensive. So you may need more than just the minimum.

Whilst there is a high demand for low-cost airlines, there is still a high demand for business flights with more leg room, higher quality food, higher levels of service than the LCAs need to offer. So there's bound to be some market polarisation; the trick for ba is to get its share of the top end revenue without losing economy class customers to the LCAs. How? That's down to marketing/branding/image and sales management.

But whilst the Dirty Tricksters are still around, you won't be getting my custom, Skippy.

Just the way it is
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