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The helicopter industry as a whole does in general try to fly safe....if for no other reason the Pilot's like to get home for dinner, the Operators like to stay profitable, and the customer's like to get to and from safely.
Like any human endeavor....staying in the middle of the road and avoiding the ditches and potholes goes a long way towards achieving that for everyone.
That is why when these tragic events occur careful analysis is valuable in determining what factors played a role in their happening.
The Industry knows the paths to salvation but now and then those paths get covered up with the weeds of neglect or disuse and that sadly sometimes results in bad things happening.
When conditions depart from the nominal and begin to get to the edges is usually when those weeds under our feet trip us up.
They key is keep up with the mowing and weed whacking as best we can.
Look at the improvements in the US EMS Helicopter segment of the Industry....it took an industry wide commitment to improving safety (perhaps forced on it by all of the negative press and sheer loss in lives) but that is how aviation has operated since its inception quite like other idustries.
Ralph Nader made a name for himself in challenging Detroit Automakers for an example and we all benefited from that.
Rest easy...it is still safe to get into a helicopter....but there shall aways be risks....even with the very best of efforts to reduce them as much as possible.