I could not agree more, Jet2 have wonderful customer service, (as Palmair and Freddie Laker's Florida operation did), but they will have to dip their toe in the water at some point. They have to accept that there will be flights that wont produce the yield they want, if at all.
We have to remember that the public are not always brand loyal, if you are not operating people will soon forget you.
Customer service is only one of the reasons people will book, some of the public wont have traveled in nearly 2 years, while I have no doubt they will look at Jet2, they wont remember the check in, or flight experience.
It should help that people are being encouraged to book package holidays, but again there needs to be capacity and the price needs to be competitive.
The Jet2 adverts I see on the TV are for Summer 2022 and while I understand it is very important to look to the future, there seems to be no urgency to this year.
I am sure they have a plan, lets just hope it all works out for everyone