Fletch
How have Jet2 done the opposite to the industry for the last 10 years? They’ve expanded, going after the commercial opportunities, and done very well. No doubt contributing to the end of weaker players in the market. They currently have no customers travelling with them, because they chose to let them travel with competitors.
Jet2 don’t have a crystal ball, all airlines, tour operators, hotel chains have access to bookings, yields and customer feedback live and meet government regularly. As to not being desperate for cash. I’d call out any business in the leisure, hospitality, tourism or airline sectors that said it wasn’t at the moment. By all means, believe whatever you want. But I don’t believe the Jet2 “Midas touch”, the rest of the UK industry has it wrong argument. Sorry.