Originally Posted by
Ollie Onion
There is a massive difference between a single day of big revenues with the launch of loss making fares and maintaining that momentum over the medium term.
Absolutely. Rex is trying to play catch-up against two bigger gorillas with deep pockets. It's going to end in tears.
Of most concern for anyone associated with Rex is that they appear to be entirely bereft of anything even vaguely approaching a launch strategy. It was going to be nine return flights a day Sydney-Melbourne, followed by Brisbane. Instead we've got somewhere between three and six return flights a day between Sydney and Melbourne, and Adelaide and Gold Coast in the mix.
Gold Coast was only ever going to be a sugar hit during school holidays so now where are they? Playing a card that is guaranteed to lose money in the hope that it will eventually stop them losing money. It's like giving blood in the hope it will stop a critical haemorrhage.
Alan and Jayne must be loving this.