Even if we ignore grouse, announcing routes in May for a start date in July is really rather late. People in the UK have realised travel to the Med will be difficult in 2021 and many by now have already made plans. Those booking a trip in the Lake District will have already factored in road or rail as the only travel options. If Ettyl / Stobart want a Carlisle base, they should be assuming a start date with very little of the S21 tourist trade