PPRuNe Forums - View Single Post - REX to transition to ATRs, start domestic jet ops
Old 11th Apr 2021, 04:30
  #904 (permalink)  
1A_Please
 
Join Date: Dec 2001
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Originally Posted by TheRealGeoffThomas
The plan was the flights would operate similar to a `Bus service` for J Class day commuters between MEL/SYD and vice versa at Y Class pricing. Essentially a schedule with no hard and fast 'flight closed' times for J Pax to hop on at the last minute, with carry-on only, if they were running late.

It was never going to last though.
It was not set up for success ut at least they tried something different. REX hasn't even done that; they have nothing compellingly different about their product so end up with price as their only driver and that is not a way to long-term success unless you have gone down a ULCC model. They are sort of morphing into the new Tiger as the flip onto leisure routes and that is reasonable but they need to strip out costs further if they are going to continue this and give up on pointless triangle services where they have neither the product or frequency to be compelling and move onto other leisure routes such as CNS, MCY, PPP etc.
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