Originally Posted by
TheRealGeoffThomas
The plan was the flights would operate similar to a `Bus service` for J Class day commuters between MEL/SYD and vice versa at Y Class pricing. Essentially a schedule with no hard and fast 'flight closed' times for J Pax to hop on at the last minute, with carry-on only, if they were running late.
It was never going to last though.
Yes, thanks Geoff, I was aware of their approach - notional 15 minute check in and up to 20 kg of carry on.
Blind Freddy could see that while that product might suit many business passengers, in order to poach said pax from QF and VA a lot of pre-launch spade work was going to be required. They need to get the businesses that were paying for the flights to sign up - a very significant matter that they didn't address.
The other big issue for biz pax was flight frequency - a little difficult to achieve with only a handful of jets.
And of course launching a product pitched at business two weeks before Christmas holidays was always going to be problematic - that hiatus was always going to punch a smoking hole in cash flows.
Separately, before the well let's just call it "correspondence" begins, may I salute your "courage" in wading into the prruner pool.