Originally Posted by
hargreaves99
it doesn't help that "Draken" is an awful name that sounds like a Bond Villain. Who on earth comes up with these names? The name hardly resonates safety, reliability and dependability etc does it?
I know it's just a name, but these things do affect how people view your "brand"
Interesting point...but Draken is Swedish for Dragon - which is pretty cool, and at least they are not named after a fat darts player😉.