One thing nobody ever understood is the profitability of the company.
A lot of announcements are made on a regular basis, with their formidable
PR machine, mentioning growing revenues and increasing flight hours, but never ever a mention of that insignificant detail that are costs and the actual profits made since the company was created.
Many consider the business model unsustainable, with new, shiny and expensive jets on what must be eye-watering leases.
But we are only pilots, right?