I actually wonder if the owners of Boeing (which is basically Wall Street, representing pension funds and other big investors) want them to change, and spend money on doing so. Certainly from the way that Calhoun continues to toady to Wall Street it looks like it, with just odd sidebar comments for public consumption. Aviation takes so long to develop products nowadays and get a return, and notably takes far longer in doing this than a generation or two ago when things got developed much faster, that it has ended up being beyond Wall Street's horizon.
I do ponder if some clever calculations have not been made that there is more to be gained for their pension fund clients by continuing to milk dividends, do stock buy-backs, etc, and then just write off what remains or expect to sell it off in bits, rather the make the substantial, very long-term investment to sort things out, just asset-stripping the company. Such investment needs are possibly only worthwhile beyond the last column of their spreadsheets. They would not be the only prominent high-tech company to have gone this way over time.