WHBM
"We have heard this one constantly from the Boeing marketing department; reality is of course different. The 787 was billed as a "hub avoider, point to point" aircraft. Look how they got used once delivered. Every mainstream operator was operating them out of their own hubs. About the only exception, compared to their route structure, was Norwegian - and look where that got them."
It's a tad unfair to blame Boeing or the 787 for failing to create demand where none existed.
But "hub bypass" doesn't have to mean direct flights between two non-hub points. Even if one end of the route is still a hub, it may then become possible to avoid a hub at the other end.