PPRuNe Forums - View Single Post - REX to transition to ATRs, start domestic jet ops
Old 22nd Feb 2021, 23:20
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Paragraph377
 
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Originally Posted by PoppaJo
So what happens later this year when the NG operation is struggling? They blame Qantas and Virgin for offering flights on the same route impacting their ability to continue to survive as an ongoing concern?
Very well spoken by Gissing. He is 100% accurate. REX has competed for other Government funded routes and succeeded in winning tenders, some of those tenders had other small airlines servicing them, such as Skytrans in Queensland. The airlines that failed in their tender submissions were impacted greatly, and in some cases drastically. But of course REX doesn’t mention that. It’s about time they stopped crying to the media, Government and CCC every time something competitive pops up. It’s called running a business, and businesses survive by being competitive.

REX has a tendency to underestimate their competition. Whether that is pride, arrogance, a belief that Sharps political mates will pull them out of the **** if necessary, who knows? But starting a 737 operation, a proposed large operation at that, in the middle of a global collapse in the middle of a pandemic based on the assumption a competitor would not fly again is one of the most stupid, arrogant, embarrassing mistakes that I have seen an airline or a large business make in decades. If they go to the wall, they have their own stupidity and their own management decisions to blame for it.

If Joyce and Hrdlicka are as smart as we are lead to believe, they will be closely watching this mess that REX has made for itself and they will be looking for ways to ‘compete with REX accordingly’, possibly to the detriment of REX. Perhaps REX ought to invest in a CEO and Board with commercial, marketing, finance and business strategy skills in the future?
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