Pitotman - you are absolutely correct - to Joe Public SQ is held in very high regard and for very good reason. It is one of the best services in the world and people will pay the premium to fly SQ. Business and first class are nearly always full with full fare paying punters.
However to work for them - thats a different story - on par with Aeroflot, but if enough prospective pilots to their cargo operation and shortly the recruitment of more 777 drivers, tell them exactly what they think of the package then things may change - but not until a service fails to go will anything be done about the situation.