Unfortunately the marketing theories of the late eighties/ early nineties 're: Kotler' which put employee satisfaction (particularly in the service industries) as the primary step towards increased profits and market share has escaped the stategy meetings of most major multi nationals.
The bean counters have not been able to realise bottom line increases by taking care of their staff. Whether increases exist or not, their direct relationship to satisfied staff is not really measurable and therefore cannot appear on a profit and loss sheet. It is this sheet that the stockholders see and the market uses to determine share value.
Result: no Chrissy bubbly to get messy on!
