Originally Posted by
rotorwills
Brand used on respect to RyanAir and worth has to be a joke. The slf isnt in the slightest concerned about brand image, it's all about where they are going and the cost. You have a flight from say Berlin to London, and you have three fare prices, Ryanair are cheapest, guess who's plane fills up?
Give us a break and go peddle brand awareness elsewhere, it's certainly doesn't cut any mustard when Ryanair are mentioned.
Originally Posted by
rotorwills
Well of course I don't mean to infer that they don't care about brand, that would be foolish.
Ouch(!)
Ryanair got where they are through controlversial headlines driving brand
recognition. They're absolutely many people's first port of call and brand identity is a huge part of that. It may be marmite but you know what you get, it's a ULCC and a known quantity. It's not always booked on price as many second home owners will testify to.
Originally Posted by
rotorwills
I don't follow Ryanair generally
That wasn't what was said, easyJet changed the brand perception from Stelio's tacky original to something that many (most?) business travellers would have no issue booking as the service and frequency was decent. Branding is hugely important and it's apparent very quickly when it doesn't work. BA's World Tales being the classic example.