Brand used on respect to RyanAir and worth has to be a joke. The slf isnt in the slightest concerned about brand image, it's all about where they are going and the cost. You have a flight from say Berlin to London, and you have three fare prices, Ryanair are cheapest, guess who's plane fills up?
Give us a break and go peddle brand awareness elsewhere, it's certainly doesn't cut any mustard when Ryanair are mentioned.