Originally Posted by
SWBKCB
Or will just one or two Buzz/Malta Air a/c be painted up for appearances sake and nothing else will change brand wise?
I suspect this is the likely outcome.
To the point about "new customers", I think what you mean is taking market share from the easyJets of the world? Those who fly LCC but not ULCC? easyJet did that with a single brand repositioning under Carolyn McCall, they kept the business unified. Ryanair as a ULCC would in effect end up competing with Malta Air on some routes if the group wants a low cost and an ultra low cost AOC.