By this summer though the Ryanair brand will be diminishing itself though as Buzz Air and Malta Air are finally rebranded properly......? I'd be lying if I said I properly got the logic behind this one as they could have maintained one unified branding albeit across all four geographies of EI / 9H / SP / G.
Getting back to the original point (post #130), I take the various points about splitting the organisations down into seperate units but most of that could be done within a common corporate identity. The question why re-brand? You have one of the most reconisable brands on the continent and you look to dilute it with new ones.
Or will just one or two Buzz/Malta Air a/c be painted up for appearances sake and nothing else will change brand wise?