Ryanair have through the years irritated more than a few customers, and politicians, so they could probably do with attacking some markets with new brands. Sample wasn't Lauda bought as n lternativ branding for the german speaking market. Could also see that they would do better with alternative name and livery if they ever went more heavily into the Nordic market. They might enjoy a grudging respect as an airline but they are not near what easyJet stand for as a brand to sell to those of potential passengers that do not only look at who have the lowest price down to the cent. That segment becomes larger and larger as the market share of Ryanair Group as a whole grows.