southside bobby
What does this mean?
I suspect only a tiny fraction of Malta Air will see their own livery and similar with Buzz. They're Ryanair fronts, nothing more. Any attempt to google "book malta air" simply takes you to Air Malta pages. It is literally driving traffic to airmalta.com !
There's no attempt at
SEO.
Now as a marketing analyst, in any business I have ever been involved in, that would be ringing alarm bells.