I understand why it makes sense legally and financially for Ryanair but from a brand and marketing perspective it seems a weird one. Will they design separate websites? Or will people book flights on the Ryanair site only to be flown on a Buzz coloured aircraft? I just don't understand why they don't keep the aircraft in Ryanair livery with a small 'operated by Buzz' at the front or something similar. The cynic in me - Buzz sounds an awful lot like Wizz. (I appreciate Ryanair have owned the Buzz name for 18 years or so) but perhaps Ryanair really are struggling against Wizz in the eastern markets and feel this brand will serve them better?