Kaboobla,
You might feel that Qantas own the aircraft but all announcements made by Alliance and Qantas indicate that these are Alliance’s EJets.
Here are some references for you:
AQZ ASX Announcement: Acquisition of Additional 16 Embraer E190 Aircraft
Excerpt:
AQZ ASX: Alliance signs E190 capacity deal with QANTAS
Exerpt:
QANTAS Newsroom: QANTAS GROUP TARGETS DOMESTIC GROWTH WITH ALLIANCE AIRLINES CAPACITY DEAL
Excerpt:
Qantas may choose to buy their own EJets in the future but for now these ones coming into service are Alliance’s.