Wizz is a ULCC by definition (Ultra Low Cost Carrier). And the portfolio of airports served by a carrier of this sort is substantial. Now it is entirely understandable that you may consider the airport closest to you to be a special case deserving of bespoke attention. But from the perspective of a major airline, that notion is a nonsense. Do you really suppose that they would be minded to throw money (ULCC, remember) at local awareness campaigns in around 100 different cities (each of which thinks they are the deserving one). No, these days the big spend goes on generic brand awareness across all markets via the usual familiar channels. If your area is getting afew radio ads then you're very fortunate ... though perhaps you may be entitled to wonder whether it is the airline or airport / local government interests who is actually footing the bill for this? If the airline has agreed a marketing support package with the host airport as part of the terms to establish the operation, I can make an educated guess as to who it won't be!
