Vokes55 I don't know about BA average yields on the NYC route, but $68 Euros sounds a tad low even with fees and taxes deducted. Then again, the last time I have seen real numbers from them was 10+ years ago, and the world did change, but fundamental airline economics haven't. One can argue that LHR-JFK is really on the borderline of being a longhaul route (the fastest eastbound I ever did with a good kick in the rear by the jetstream was something like just over 4 hours), and with some cunning and finesse the low-fare model may actually work. The figures I used were all for the Singapore to Europe routes (not really material which, though the UK is on the long end). Having a lengthy exposure to both the ful service and the low cost side of the industry, I do stand by my original statement that by and large the low fare model is not viable on routes over six hours. However I'm always open to being proven wrong, would love to see those figures and calculations.