SOAR (or Sour, depending on your POV) initially started as an RA operation with one Jabiru J-160, which later increased to 3 and a cross-hired J-170. Later they went to Foxbats, Aquilas, Bristells, etc.
There were a few AOC's that SOAR piggy-backed off before buying Chris Gobel's, Amber Aviation was one of them, and one of the flying schools long established at YMMB (can't remember which one..)
There were an awful lot of Trial Instructional Flights given that Neel had deals with Scoopon, Groupon, and other similar operations, before they became what they are (were?) today.