I think Rex is about to learn a hard lesson that should have been digested in both Airlines 101 and Public Relations 202 and Governmental Relations and Media Relations. On that latter score Qantas pays more for media relations people than Rex does for a 737 lease. And they can give away memberships to one of the most exclusive clubs in the country. Rex? Not so much. The fix is in regarding competition, and largesse, and QF has the house advantage.
Everybody loves a story about a plucky band of insurgents upsetting the established order and bringing to the masses value, freedom and choice. We also wish the tooth fairy would pay for that implant we need, but alas....