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Old 13th Dec 2020, 16:35
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Elephant and Castle
 
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Profits are sanity, orders are vanity. A wise old aviation saying that gets ignored time and time again. Norwegian should focus on profit and leave all vanity projects if it wants to survive. Even before COVID the LH adventure has taken a well placed and profitable low cost SH airline to the brink of bankruptcy. I am sure some LH routes where profitable at some times of the year but given the not yet resolved engine problems of the 787, the projected slow start of the LH market and the big question mark over the business model this is an adventure Norwegian can no longer afford. Some will argue with some merit that it never could ....
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