https://verticalmag.com/news/hill-he...oval-strategy/
Rather interesting approach.
I doubt many supercar owners, who seem to be the target market, will want to build it themselves.
Sell some kits, then try certify it.
All a bit convoluted.
Sounds more and more like vapourware.
I suspect that it wil be billed as an 'experience'.
The only person I know who buys Ferraris just loves his factory visits to see and touch his car being built.
Same with Bentley...