You left out the introduction of the BCPL, Bealzebub, and the opportunity for Modular BCPL holders to upgrade to CPL with a BCPL to CPL upgrade course, which put them on a par with the integrated cadets in the recruitment stakes. From that point the genii was out of the bottle and modular and integrated candidates stood an equal chance of employment. To their credit, the modular candidates held up well and the steady and consistent feedback from Andy O'Shea of Ryanair shows that where an airline was open minded enough to consider modular candidates they were as good or bad as the integrated candidates. That put an end to the 'integrated is better' argument, the only thing left for CTC et al was the suggestion that some airlines somehow preferred integrated students and, to be fair, for a while some did but in the end the dominoes fell and nearly everyone (possibly everyone?) accepted both modular cadets and integrated cadets equally. What was left to justify the high prices? Only the MPL. "Train with us and you will be 'tagged' for Easyjet". Yes, that worked for the marketing team, until it didn't. It will be interesting to see how the next surge of demand is satisfied.