Agree about the name recognition but then Vueling seem to have done OK ex CWL (albeit on a much smaller program) and they weren’t particularly well known in South Wales (or indeed the UK) when they initially commenced operations.
Hopefully the CWL team will market aggressively especially amongst agents, given the route structure - and they could be seeing a resurgence when post Covid bookings pick up - given some of the poor experiences some travellers have experienced during this wretched pandemic getting through to and obtaining refunds from some tour operators.