Was Easyjet being significantly out-competed on base airfare by other LCCs who could afford to charge less because other LCCs were bringing in more ancillary luggage revenue and Easyjet was just too generous on luggage allowance ?
Or is it simply a way (effectively) to raise average customer spend, independent of actions of rivals ?
I'm trying to decide whether this unbundling will likely see a (small but non-trivial) decrease in the base air fare that Easyjet charge, so as to compete on price against rivals... or if average air fare will be largely unchanged