racedo - if the in-flight magazine is scrapped, surely airlines (Ryanair included) would need to install some sort of Wifi - or at least a web server - on the aircraft so that people both can and are encouraged to download the electronic version of the in-flight mag ? It's one thing to persuade people to look at your adverts when they're bored and haven't got anything else to do.... it's another thing entirely to persuade them to download your adverts in the terminal when there are airport shops to be visited