Originally Posted by
davidjohnson6
Once a vaccine has been readily available for a prolonged period of time to all who want it (and even those who don't !) - let's suppose 31-Dec-2021 - could we see airline in-flight seat-back magazine return ? On paper, or just downloadable to a phone ?
What about the food/drink menus ? Paper or just downloadable ?
Furthermore, will there be pressure on all short-haul airlines of non-trivial size to make Wifi available (maybe for a fee) to passengers ?
Looking at it from an airline perspective................. in flight mag in every seat x 230 plus spares @ 1/2 kg each, so 125kg of weight that you no longer need to carry on 8 flights a day, assume it is £2 a copy for printing, commission articles, etc etc then it is a very substantial saving both in fuel and printing costs. In addition you can have it in whatever language you wish. This is not including the hygiene aspect to it.
If you get passengers to download it and order whatever they need before flying then they get served first. 10 ham croissants ordered on Dub - Stn then make sure you have 30 when start out to look after fight 3. Also means that if Mr Nicey / Ms Sweetie take the Dub - Stn flight every Mon, return Fri and order same thing each way, a 10th purchase free or a 2 hr delay when they get on the aircraft system automatically allocates them this.
Also if pax is travelling Stn-Cia then target the advertising to them plus money offs / experiences in Rome.
There are many ways something like this can work but the end of mags is probably a given.