Hinkles is on record as saying they don't want to expand massively south of the border, and that they will operate to other parts of the UK only where it's a safe bet due to clear market need (in normal times), the routes from EDI/GLA to SOU being a prime example (as they were trunk routes for Flybe), aswell as others into MAN, BHX, BHD (and to a lesser extent BRS, EXT and NQY). This does seem to go against that strategy a bit.