"FlyBe - Rise of the Phoenix"
Can I just point out that my intention wasn't to suggest a name for Fly Mk.2 but merely to use the title as a play on a film poster / advert!!
If were to propose a name I'd think I'd go for "British Regional" (if another business doesn't already have rights to that name) "EuroRegional" or "EurRegio", but I think the DB might own that trademark for part of the German regional rail network, I'm sure I've seen it elsewhere.