Not the world's biggest Dick Smith fan but that misappropriation of his name/image is just wrong.
I see it all the time in pop-up ads I ignore, as I know anybody with a public profile would usually not allow such amateurish portrayal of themselves.
If somebody tried using my image or alleged endorsements for personal gain without permission, I'd be mightily p!ssed.
It will be very difficult to pursue given firewalls/dark web/anonymity/foreign hosting portals etc but for somebody of Mr Smith's proven ability to chase and expose anonymous detractors, it would be rewarding to eliminate the unauthorised hijacking of his name.
Does the world a favour to get rid of internet leeches such as these and I hope Mr Smith is successful