Unfortunately, civil aviation became commoditised and as a direct result cost cutting is the absolute goal of everyone involved on the business side. Olsters' complaint is hardly news. But if mass air transport at prices less than the car parking at the airport continues, nothing can change. The complainers grumble, then still go online for and baulk if a £30 fare to Malaga is unavailable. The accountants know this and they know that the headline price is all the punter is interested in. BA, for all its faults, tried in vain to resist the tide and now is what it is, pi@@ poor like its competitors. It is entirely feasible that BA may cease to exist, and the entrails of the industry will be handed over to the likes of Wizz, who get around the financial issues with questionable employment policies. Flying now, as a commodity, is the same experience ias being in a bus or a train, tolerable if all goes well, but only to do if you have to.