Surely it's a bit chicken and egg - numbers are low because the schedule isn't particularly useful? I think we have to see this route as a long term project (with some significant losses to start with) while the customer base builds up. Diving in now at the bottom of the market presumably is an attempt to get access to slots for the long term? Needs a decent schedule and interlining agreement to build up creditability.
Or it all could be just extreme electioneering!
