You see it elsewhere. All the top team, focused just on share price
Claimed to be one of the causes of Rolls Royce's current fall.
While product quality and commercial practices are somewhat unrelated, it does suggest that the company’s culture has been impacted by an increasing focus on financial management and shareholder return. It is therefore probably not a complete coincidence if the company’s stock price increased five fold between 2009 and 2013 while problems were building below the surface.
Rolls-Royce Stock Price Evolution(Jan. 1 2009-Oct. 1 2020)
https://aviationweek.com/aerospace/a...ec8e54f8fa84c9