I reckon that for the Elbit
PR Department this has been a very good day at the office.
If nothing else this press release by NPAS and Elbit have caught the imagination of the media. The story, in many variations, has been in a very wide range of publications. Most write up the story as if it’s a done deal and due for introduction in a month or so and a site called PoliticsHome say that ‘Plans by the National Police Air Service (NPAS) to use Israeli military-grade drones to replace helicopters and aeroplanes have raised concerns among privacy campaigners.’ Then they contrast the mission profile of a DJI Mavic 2 with its 29 minute battery life and need to be in sight of the operator with the Hermes 900 that can fly for up to 36 hours at altitudes of 30,000 feet. Not quite the same mission profile or indeed a related threat to privacy! If the protest industry gets their hackles up this could be like a good meal with many repeats!
For Elbit I reckon they have got their name up in lights across a large swathe of the media for very little cost.