The idea that this will undercut the R66 in price is simply absurd. The R66 is the cheapest 5-seat turbine there is, even cheaper than the 40-year-old Enstrom 480B. The Bell 505 is a bit more but not by much, as far as I know. There is no way this ultra-luxury high-performance helicopter from a start-up, with retractable and allegedly *powered* wheels, will be cheaper. If it actually gets built, certified, and sold for $2 million, I'd call that impressive. But I suspect it'll be more (if they ever finish it at all), or start at a lower price then increase dramatically after the first year.
But I hope they succeed. There is far too little innovation in helicopters.